Visual artist Alec Monopoly launched a limited-edition DJ collection including art prints, art collectibles, merchandise, and vinyl.

I led the production product manufacturing, merchandise production, and project management of the launch. I also led all product photography for e-commerce and behind-the-scenes content for social media. In addition, I oversaw the development of the artist’s web store and created visual assets for the store. The collection sold out within 24 hours.

Credits

Creative Producer: Cassandra Popescu
Product Photographer: Calm Elliot-Armstrong
Behind-The-Scenes Photographer: Victoria Elise (Look Up Stand Out)