I led the creative direction and marketing for Jesse Maxwell’s Hellion EP release, where I collaborated with the artist on the development of a clear brand identity, including visual assets and marketing copy.

Once a brand identity was established, I developed and executed a digital ad campaign for the artist’s EP release and created a comprehensive social media rollout plan for the artist to follow. This approach ensured a cohesive rollout across multiple social channels, as well as advertising campaigns, and resulted in a 215% increase in Spotify listeners.

“Cassandra is an amazing photographer. Collaboration is easy with her, she brings great ideas to the table and was pivotable in conceptualizing the overall aesthetic of my socials. More than anything, she is an easy person to work with and has a warm energy. Always love shooting with Cassandra.”

— Jesse Maxwell, Musician